We added JSON LD to our site at work so that our results in Google would be richer. It's annoying always having to play catch up with whatever new toy Google de

We added JSON LD to our site at work so that our results in Google would be richer. It's annoying always having to play catch up with whatever new toy Google decides to implement on their search engine which is for all practical purposes the heart of the entire web. JSON+LD is extremely mediocre in my experience. It's more human readable and easier to edit than XML but it suffers from some of the same issues where specifications quickly turn into a mess that is anything but specific. Do a Google search for any kind of product that returns enhanced results and look at how each of those sites implements their JSON+LD data and even if they are using the same spec each will have come to different conclusions about what it means.