For me, money is just the lubricant which then allows re-investment to make the product, processes better and hire better people to them improve on those furthe

For me, money is just the lubricant which then allows re-investment to make the product, processes better and hire better people to them improve on those further and become the market leader. My motivation was that I was extremely dissatisfied with the status quo of my respective industry. I knew full well that to achieve my own vision so to speak, would be really complex, time consuming and hard to pull off. When I realised this, the challenge was graciously accepted. I could so easily start a venture to become an also-ran in a crowded market. There are many competitors of differing niches in my industry that I could immediately jump into. Do know, it's perfectly fine for someone to start a company based on a niche and then try to be the best. I'm not knocking sentiment. But for me that's not sexy, not what keeps me up at night. I want to be a monopoly, one that changes how people perceive things and what they do. But ultimately, what I crave is the satisfaction that I started something, which blew up massively and then really affected peoples lives.