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The thing is, for Google we have CPI = CPC • CTR. Which means: if you never click an ad, no money ever changes hands. Thankfully our usage of the web is subsidi
by lrem 9y ago
The thing is, for Google we have CPI = CPC • CTR. Which means: if you never click an ad, no money ever changes hands. Thankfully our usage of the web is subsidized by those who do click ;-)