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My thoughts on basicattentiontoken.org
Think back to when you were young, getting the attention of someone from the opposite sex was like the biggest deal in the world. One wink, one smile, is all you needed. Now think of GEICO as the young boy very happy to get a wink from a girl, that wink is actually a BAT (Basic Attention Token) meaning GEICO really just wants to know, hey human, did you give me a wink?
What is a wink anyways? It's nothing, right?
GEICO right now is paying a lot of money to GET YOUR ATTENTION?
But it's all silly. If there was some way to just measure what your human eyes are seeing on a mobile brower and OPT-IN for telling companies when I wink...ah ha! There is.
We can measure things much better now. GEICO can stop shouting trying to get people's attention and just wait for the winks.