A clue that could tell the non-tech-savy audience that something was off with Vista was its laughable "wow" advertisement campaign: invariably depicting a starr

A clue that could tell the non-tech-savy audience that something was off with Vista was its laughable "wow" advertisement campaign: invariably depicting a starry-eyed person looking at an unseen and undescribed thing off-screen, and expressing "wow". No product features. No aesthetics. Basically just an industrial ad with a soundtrack. The only thing that was crystal-clear was the subtext: "we have no idea why we're selling this thing so we'll just say wow".