This came up a while back and I remember thinking... If you were Google or Cloudflare, and you were paying for transit on petabytes of traffic associated with

This came up a while back and I remember thinking... If you were Google or Cloudflare, and you were paying for transit on petabytes of traffic associated with images, at what point would a strategy of "buy the patent, release it, encourage people to use it" pay for itself many times over?