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Yeah! %28 of the ad market isn't google! (WE googled it). Have no fear publishers! Hilarious.
by ransom1538 9y ago
Yeah! %28 of the ad market isn't google! (WE googled it). Have no fear publishers! Hilarious.
- kbenson 9y agoI'm not making a case Google isn't dominant, but it's plain that it's easy to use a different ad company if you want. 28% is not some minuscule number, it's over one in four. And that's not including Facebook, because they only sell on their own platform, but that means the total impressions Google serves are far below the numbers given. You stated as a publisher you better do what Google wants because they are the only guys with inventory. That's obviously false and undercuts whatever point it was supporting. That it isn't changed by a pithy response.