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"Google is implementing an industry group standard." There are two ways to buy ads on the internet: Google or Facebook. I don't think facebook sells ads on pu
by ransom1538 9y ago
"Google is implementing an industry group standard." There are two ways to buy ads on the internet: Google or Facebook. I don't think facebook sells ads on publisher sites. So if you are a publisher, you better do what google wants - they are only guys with inventory.
- kbenson 9y ago> There are two ways to buy ads on the internet: Google or Facebook. I decided to check this. A simple google query and the first result[1] show you to be very wrong. Google does have a majority (with the top three spots being google properties totaling just under 72% of the market), but 7 out of 10 is by no means all. 1: https://www.datanyze.com/market-share/advertising-networks/ https://www.datanyze.com/market-share/advertising-networks/
- ransom1538 9y agoYeah! %28 of the ad market isn't google! (WE googled it). Have no fear publishers! Hilarious.
- kbenson 9y agoI'm not making a case Google isn't dominant, but it's plain that it's easy to use a different ad company if you want. 28% is not some minuscule number, it's over one in four. And that's not including Facebook, because they only sell on their own platform, but that means the total impressions Google serves are far below the numbers given. You stated as a publisher you better do what Google wants because they are the only guys with inventory. That's obviously false and undercuts whatever point it was supporting. That it isn't changed by a pithy response.