Discussion at my office a few years ago about the economics of an ad-related service: Me: "...and of course the advertisers will want to minimize the price the

Discussion at my office a few years ago about the economics of an ad-related service: Me: "...and of course the advertisers will want to minimize the price they pay per ad..." PM: "You'd be surprised" Apparently marketing departments are often in situations where spending their entire budget is more important than getting views or conversions (so they can request a bigger budget next quarter), and they'll be annoyed if an ad broker spends less than they wanted even if they got more and better impressions.