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>Plus, these experiences were shitty for the user but they must have worked I spent years as a data scientist in the online display advertising space, and I wa
by rm999 9y ago
>Plus, these experiences were shitty for the user but they must have worked
I spent years as a data scientist in the online display advertising space, and I was shocked at how much of a disconnect there was between advertiser ROI and clicks/impressions/whatever metric is being sold to the advertiser. There are very few parties whose best interests involved clearing up that connection. I heard one story of an ad executive getting fired for introducing A/B testing to their advertisers and proving the negative ROI.
Big flashy ads certainly improve clicks, but it's not clear if they make a customer want to buy a product.
- dboreham 9y agoShort version: advertising is BS
- orangecat 9y agoDiscussion at my office a few years ago about the economics of an ad-related service: Me: "...and of course the advertisers will want to minimize the price they pay per ad..." PM: "You'd be surprised" Apparently marketing departments are often in situations where spending their entire budget is more important than getting views or conversions (so they can request a bigger budget next quarter), and they'll be annoyed if an ad broker spends less than they wanted even if they got more and better impressions.