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Zillow makes their money in advertising paid by real estate agents

• prostoalex 9y ago
  Realtors who pay Zillow receive leads that are profitable. If Zillow leads do not increase their business, my guess is that the realtors sooner or later stop buying ads on Zillow. It's a transactional relationship that exists only as long as it benefits both parties, and there's no moral aspect to it.