Here's my thing. I think people are irrationally buying too few apps. What do I mean by that? Well, good apps have the potential to really improve the experien

Here's my thing. I think people are irrationally buying too few apps. What do I mean by that? Well, good apps have the potential to really improve the experience of using your phone. They also cost very little compared to the price of the phone itself. If there are ten apps that could increase the value of your phone to you by ten percent each and each app cost $5, then it would be very silly not to buy each of these apps. This is for two reasons: first, your phone being twice as valuable to you means the dollars spent per unit value has gone from ($500 / v) to ($225 / v). Second, spending money on the apps created by good developers in aggregate grows the availability of good apps by encouraging more talented people to enter app-making. The other thing is that the price of apps is typically peanuts compared to the cost of the hardware. I have a $500 phone (Nexus One). I was recently considering breaking my contract with Apple to go over to t-mobile because I have the Google-issued version of the N1 whose 3G radio works on t-mobile only. Initially, I thought I would be able to buy a t-mobile plan for $50/mo with the "unlimited internet for phones" plan. But it turns out I'll need the one for smartphones. Now, this is undoubtedly stupid. But the level of stress I gave myself over $10 per month, which will still represent a $15/mo savings over my iPhone plan, is ridiculous, especially compared to the other costs involved, or, for example, my $1500/mo rent. TL;DR: I think people in general succumb to false economies when thinking about small prices that could possibly greatly enhance the experience of using various devices. And I think I'm going to go get my number ported this afternoon.