Which link? The "halal lemonade" one? I'll save you the experience of reading Taleb's smug, overwrought writing, stickfigure. The article's point is that in

Which link? The "halal lemonade" one? I'll save you the experience of reading Taleb's smug, overwrought writing, stickfigure. The article's point is that in matters of low importance, an intolerant minority can force the majority to adopt their viewpoint. The example is that since certifying lemonade as Halal is inexpensive, an intolerant minority that insist on it can cause all lemonade vendors in the UK to only sell Halal lemonade. As usual, there is no model provided and it's told in a "just-so story" format, with some gratuitous mockery of academics, notwithstanding the fact he's an academic.