I think you missed the part where I mentioned the content was targeted towards dentists and dental professionals. Our typical visitor would be a dentist in his

I think you missed the part where I mentioned the content was targeted towards dentists and dental professionals. Our typical visitor would be a dentist in his 50s or 60s looking up some medical text. They generally had almost no technical expertise with the web or computers. Let alone ad blockers. I'm also not sure what you mean by "respect for their audience". If I put an ad on a website I didn't ask your opinion and frankly I don't care what you think. Unless you wanna pay my bills. If what you're saying is I should detect the existence of ad block and actually proactively stop writing the code for said ad into the website.....well... that's just silly.