Hence the rise of the pop up store. 99 cent stores, beauty supply stores, and Halloween supply stores work this way too - easy move in/out, generic and cheap m

Hence the rise of the pop up store. 99 cent stores, beauty supply stores, and Halloween supply stores work this way too - easy move in/out, generic and cheap merchandise used by a wide audience that doesn't want to buy online, and so they can take advantage of short-term leases.