So Google is going to be picking winners and losers here? In some instances, the ad company in question may behave better than Google (The Deck was one before t

So Google is going to be picking winners and losers here? In some instances, the ad company in question may behave better than Google (The Deck was one before they folded). In a worse case scenario this could lead to anti-competitive behavior where Google is essentially blocking out competition while still enabling its own tracking/ad placement.