4 ms·
Emperically, a friend's bag company rented space in the LES for 1 month last December, and broke even on sales. This company is online only, and they justified
by robbyt 9y ago
Emperically, a friend's bag company rented space in the LES for 1 month last December, and broke even on sales. This company is online only, and they justified the storefront as a marketing opertunity.
The space cost them $18k for the month (which is low, considering the area), and the only reason they got that price is because a big company backed out on their pop-up store deal.
- Eridrus 9y agoI think that's great; I think we should be incentivizing that sort of thing, but I'm sure you can imagine real estate companies are probably not angling to work on 18k deals that have only a marginal impact and distract them from trying to find someone who wants a 10 year multi-million dollar lease. Not because they have too much money, but because these tiny deals are probably a worse deal for them. The policy responses for "landlords have too much money" and "landlords are acting rationally by leaving their lots vacant" are quite different.