But the issue is that for AdSense, Google solicits ad buyers, removes scams, and distributes traffic. If you're paying to not see ads, it's unclear what good Go

But the issue is that for AdSense, Google solicits ad buyers, removes scams, and distributes traffic. If you're paying to not see ads, it's unclear what good Google is doing compared to just paying the publisher. It's not zero-value, since the transaction costs of paying every publisher are crippling. But there's no definitive reason to look to Google for this value.