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So each ad gets a quality score based on clicks. After a few days of no clicks, your own ads would be pulled for a higher quality and more profitable ad would r

So each ad gets a quality score based on clicks. After a few days of no clicks, your own ads would be pulled for a higher quality and more profitable ad would replace it.

soared 9y ago
Display ads don't get quality scores, that is only for search ads. Display is just auction price.