Wow. I'm really (sounds strange saying this to myself) excited about this Google project. I really hope this works out. As much as I dislike advertising...and

Wow. I'm really (sounds strange saying this to myself) excited about this Google project. I really hope this works out. As much as I dislike advertising...and Google...something has to happen. The "ad blocker" - "ad blocker blocker" arms race is patently stupid. There has to be a way to get money to content providers so they can opt out of the madness. Google will still be able to provide them with all the sweet sweet surveillance data that they thrive on. One problem at a time, I guess.