> You know there was mass advertising before the internet right? A lot of it, on TV, radio, magazines, newspapers, door-to-door salesman, All of them manageabl

> You know there was mass advertising before the internet right? A lot of it, on TV, radio, magazines, newspapers, door-to-door salesman, All of them manageable and skippable through various means. For instance I know/knew many people who would record TV to video, just so they could skip past the ads. The difference is that this new medium puts the receiver in control, not the transmitter. And that means people will gravitate towards what they consider the best experience, the experience with no ads. If that doesn't work for whatever publisher or site-owner, they'll have to ask for direct payments, and the market will get to decide which web-sites the internet eventually ends up with.