Considering Chromes market dominance I think this move is highly problematic from a legal point of view, as it will allow Google to effectively ban certain ads

Considering Chromes market dominance I think this move is highly problematic from a legal point of view, as it will allow Google to effectively ban certain ads from the web at its own discretion. While this might be a great idea if it's really targeted at "obnoxious" ads, it also gives Google a perfect handle to force publishers into their ad ecosystem (because surely Google ads could never be obnoxious) while driving down impressions and revenue for its competition. I would be highly surprised if this will not incur a swath of class action lawsuits and another anti-Trust investigation by the European Union and possibly the US. Again, ad blocking is good and important, but the people who build the ad blockers should not run an ad business on the side.