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I'm trying to understand Google's new rules... From what I can tell they have published the set of prohibited practices here: https://www.betterads.org/standar
by erikpukinskis 9y ago
I'm trying to understand Google's new rules... From what I can tell they have published the set of prohibited practices here:
https://www.betterads.org/standards/ https://www.betterads.org/standards/
It weird language... they say things like "Included ad experiences tested: Auto-playing in-line video with sound" and "The Better Ads Methodology has not yet tested video ads that appear before (“pre-roll”) or during (“mid-roll”) video content that is relevant to the content of the page itself."
I think that means pre-roll is OK if it fits into the content, but auto-playing inline video with sound is not.
It would be nice if they could just say explicitly what the rules are. Instead I guess you are supposed to use the Ad Experience Report tools: https://www.google.com/webmasters/tools/ad-experience-desktop-unverified?hl=en https://www.google.com/webmasters/tools/ad-experience-deskto...
- ajnin 9y ago> The Better Ads Methodology has not yet tested video ads that appear before (“pre-roll”) or during (“mid-roll”) video content Funny that they would have a special rule for this kind of ads, that's exactly what Youtube does ... (Except that for me it usually is completely irrelevant, like ads for cosmetics or video games in the middle of a chemistry video.) I'm not expecting them to include this type of ads in the methodology any time soon except to find that they are totally fine.