Sure we can get into the details of it if you like, my point was just that it's not a trivial cost. It saves you the effort of shopping. If you shop for grocer

Sure we can get into the details of it if you like, my point was just that it's not a trivial cost. It saves you the effort of shopping. If you shop for groceries once a week, and make, say, 10 meals at home for an average of $4 each, then you're paying Blue Apron $60. It takes me about an hour to go shopping, but I live near the grocery store and enjoy being able to pick things out. Others might be in a different situation and be willing to pay a hefty fee to not bother.