> they already have most of these ingredients sitting in their fridge That's exactly the issue - I don't have ingredients sitting in my fridge. I don't conveni

> they already have most of these ingredients sitting in their fridge That's exactly the issue - I don't have ingredients sitting in my fridge. I don't conveniently live near a large supermarket. I don't own a car. I cook mostly for myself, and very occasionally a few friends. When I come home from work late, the last thing I want to think about is spending almost an hour going to the store, browsing and buying stuff, coming back. To do that, first I also have to decide what exactly to cook, which is a big enough ordeal. I don't want to cook something fancy, because that means I have to get many ingredients that I'll half-use and never touch again until they go bad. Usually the simple stuff is OK but gets repetitive after a while, and leftover ingredients are still a problem. Meal delivery fixes all that - healthy, fresh and tasty meals by default, no thought or effort required. I guess if there was an app that decided on a meal schedule and pre-filled an instacart order, I'd do that, but again it's hard to optimize leftover ingredients and costs per meal.