> You're not able to exercise self control? Ability to exercise self-control most likely varies significantly among people. It's not like the ability to breath

> You're not able to exercise self control? Ability to exercise self-control most likely varies significantly among people. It's not like the ability to breath. Also Facebook is explicitly designed to "engage" people, meaning that a piece of information shared on Facebook is going to engage a larger fraction of people than that same piece of information in ... a newspaper (for example). Engagement/attention hacking is a different issue than the walled-garden issue for the most part though.