Being able to query your data in SQL is great. But to be really useful, you need to be able to join many different data sources. For example, if you want to est

Being able to query your data in SQL is great. But to be really useful, you need to be able to join many different data sources. For example, if you want to estimate [cost of sales] / [lifetime value], you need to join your Stripe data with your Salesforce data. Thats why companies like mine (Fivetran) exist: to mirror all your data sources in a single SQL warehouse. If you use a ETL-as-a-service provider and a fully-managed warehouse like BigQuery, it's really not that hard to set up your own data warehouse that has all your data in it.