4 ms·

I used to get very discouraged whenever this happened to me (which is often since very few ideas are original). But then i had a thought: "If you want this off

I used to get very discouraged whenever this happened to me (which is often since very few ideas are original). But then i had a thought: "If you want this offering and have never heard of this other company then THAT is your opportunity" It means that at least one customer(yourself) has not been reached by your competition so there are probably many others in the same position as you. You just have to reach those uninformed potential customers first or more effectively than your competition. I hope that thought helps!

good_vibes 9y ago
YES! You are right. This is exactly why I am compelled to try one more time. I see a frontier that is market is not reaching for, they are thinking too small and conventional. I honestly think branding, rhetoric, design, and features could all be a lot simpler and more meaningful to the target demographic. Here we go again, this time with more experience and perspective. :)