Flex, PhysX and Gameworks are all meant for games, but I would suspect that the game physics talent helped guide CUDA, which does have a lot of industrial appli

Flex, PhysX and Gameworks are all meant for games, but I would suspect that the game physics talent helped guide CUDA, which does have a lot of industrial applications. They aquired Müller and PhysX when they bought Ageia in 2008. They changed Ageia's direction away from developing dedicated hardware (a Physics Processing Unit) to instead leverage the GPU for physics calculations.