Ad blocking is unbeatable? Can you explain? Seems to me ad blocking could be stopped if they wanted to and just not enough. But in the end if more blocking

Ad blocking is unbeatable? Can you explain? Seems to me ad blocking could be stopped if they wanted to and just not enough. But in the end if more blocking does not the ones that are not blocked just become more valuable so does not change really anything? I mean advertising is going to continue to grow no matter what.