I would say Software as Experience is already here, and has been for a long time. SaE is when, instead of buying online with a credit card, you are courted by

I would say Software as Experience is already here, and has been for a long time. SaE is when, instead of buying online with a credit card, you are courted by attractive sales people and consultants, get wined and dined, receive beautiful reports to show your boss, get a nice pen and a bottle of wine perhaps, and participate in workshops facilitated by said attractive consultants. This makes you feel like an important person in charge of an important project.