It's the bikeshed effect. Everyone can easily understand topics like this. Not everyone can understand in-depth discussions with startup founders. The cynic

It's the bikeshed effect. Everyone can easily understand topics like this. Not everyone can understand in-depth discussions with startup founders. The cynic in me wants to avoid blogging success at all costs. On the other hand, there's something to be said for making a topic approachable. Consider Jeff Atwood. His commentary on technical topics isn't that great, but it's written in such a way that any idiot programmer can understand it.