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Native ads will prevail. And the kinds of promotion that is blended in the content. I believe it is already happening.

• Eerie 9y ago
  As long as it's recognizable as an ad, it can be blocked. If it's not, then can you even call it an ad, really? It will be, I suppose, a very sophisticated product-placement. Certainly not something you can do automatically across millions of websites. So ad-blocking still wins.
  • mastazi 9y ago
    > As long as it's recognizable as an ad Are you saying that there are ad-blockers based on image recognition?
    • Eerie 9y ago
      Not yet, because there is no need, so far. Here's an article about a proof of concept, though: https://motherboard.vice.com/en_us/article/princetons-ad-blocking-superweapon-may-put-an-end-to-the-ad-blocking-arms-race https://motherboard.vice.com/en_us/article/princetons-ad-blo...
  • nl 9y ago
    There aren't any widely deployed AdBlockers which work on the FB mobile app, Snapchat or Instagram. Same with the Google search app. > So ad-blocking still wins. FB is losing all the way to the bank at the moment.
  • real-hacker 9y ago
    Yes, I agree. Technically, with text classification/image recognition we can block all forms of ads, but you risk throwing out the baby with the bath water, and from my own experience, these 'plug' ads are not so repugnant, can even add an element of surprise to the content sometimes. My point is that with adblocking tools being adopted by more users, ad platforms will perhaps begin to use this new format.