Even a small fine is a big start because if someone gets a small fine for bad behavior in court, and they repeat that behavior, they get a much larger penalty t

Even a small fine is a big start because if someone gets a small fine for bad behavior in court, and they repeat that behavior, they get a much larger penalty the second time around for willfully disregarding the court ruling about their illegal conduct. If the pharmaceutical companies get a small fine, it's a good bet that they won't be repeating that behavior.