> If you can't frame your B2B company's value propositions as "This will save $X" or "This will make $X", you won't sell. I've seen multi-million dollar softwa

> If you can't frame your B2B company's value propositions as "This will save $X" or "This will make $X", you won't sell. I've seen multi-million dollar software deals where the "make or break" feature is themeing it to corporate colors. I've also seen some terrible software bought because the sales team takes the manager out to a nice lunch. I don't think I've ever seen software sold on a purely cost/savings basis.