Apple has always refined things that are almost working but clunky and awkward to use. Mp3 players were terrible for non-nerds for example. Browsing the web on

Apple has always refined things that are almost working but clunky and awkward to use. Mp3 players were terrible for non-nerds for example. Browsing the web on a palm pilot sucked. Apple's problem now is that their competitors are building pretty good stuff. Echo is a great combination of hardware and software. Surface laptops and tablets are quality. VR/AR is an area where everything is clunky and awkward to use and Apple could probably build something really amazing here but the market size is tiny and the use cases are outside of apples wheelhouse (industrial applications and gaming right now).