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That's only google's search ads, though. DoubleClick does a lot more than text ads on google's search page.
by eric_h 9y ago
That's only google's search ads, though. DoubleClick does a lot more than text ads on google's search page.
- AnimalMuppet 9y agoWhat's the revenue breakdown, though? If Google just kept text ads on their search page, how much revenue would they lose?
- mastazi 9y agoThey would lose about 20% of their revenue, based on 1st quarter 2017 breakdown. Source: page 33 [1] here https://abc.xyz/investor/pdf/20170331_alphabet_10Q.pdf https://abc.xyz/investor/pdf/20170331_alphabet_10Q.pdf [1] Page 33 in terms of PDF document, if you are looking at the printed page numbers then it is page 31.