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Unlike the self-driving car project, a voice-driven assistant is not an option for Apple. It's an essential piece of the next-gen OS, and if they get locked out
by vannevar 9y ago
Unlike the self-driving car project, a voice-driven assistant is not an option for Apple. It's an essential piece of the next-gen OS, and if they get locked out of it, the iPhone is not going to be enough to save them. They need to be in the car and on the TV (and everywhere else), and voice is key to that kind of ubiquity.