In its current state (as far as the article says) this is no different than the current ad ecosystem except it has another buzzword 'cryptocurrency'. > Because

In its current state (as far as the article says) this is no different than the current ad ecosystem except it has another buzzword 'cryptocurrency'. > Because the BAT integrates with a browser, a value for advertising slots can be calculated based on precise metrics for the time spent on the page, ad size in proportion to the content, and a detailed profile of the user's tastes None of this is new.. I do all of this right now. The future plans of micropayments are interesting, but those systems already exist and haven't seen popularity yet. Adblock plus already blocks all ads and opt-ins (opt-outs?) for 'approved' ads. I really like the idea of improving the ad ecosystem, but I don't think a new browser is the way to go and cryptocurrency is absolutely pointless here. You can't start with the user, you need to provide an opportunity to advertisers that is better than what they currently have. (See native advertising.. not great for users but very good for advertisers). All that aside, it would be cool to see this gain traction. And my god, I need to profit somehow from these ICOs before they pop.