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Meeker's reports have, over the years, made several simple yet powerful conclusions such as when I first read the mismatch of % time spent by device vs. % of ad
by amoorthy 9y ago
Meeker's reports have, over the years, made several simple yet powerful conclusions such as when I first read the mismatch of % time spent by device vs. % of ad spend on device. I don't know if she was the first to observe this but it made an impact.
That said, the overall report lacks in several respects.
(1) It has an agenda e.g. on the positive value of immigrants (I'm an immigrant and strongly believe in the value of immigration but her "analysis" is selective data to prove a pre-existing point).
(2) Relying on industry data. I saw numerous slides purporting to the future of advertising, supplied by firms who stand to benefit from these changes, e.g. Pinterest and Google. These ideas may be right but we should at least admit that they are not objective.
(3) 355 slides is an absurd volume and suggests that she could not, or would not, refine to what's actually important. The net effect is that her best points will get lost in a sea of nonsense.
(4) I'd rather she went over past year's reports to see where her trends did not hold up and why so we can understand other forces at work and all be smarter for it.
- moduspol 9y ago> I saw numerous slides purporting to the future of advertising, supplied by firms who stand to benefit from these changes, e.g. Pinterest and Google. Yeah. Similarly, slide 190 showing 90+% of cloud applications in use not being "enterprise ready", per Netskope: a company that exists to sell SaaS security software.