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In the end this was a fail for BAT. Sure they got the money, but what would have been more valuable would have been a massive bunch of new incentivised users.

• gcp 9y ago
  Given the speed with which this sold out, didn't they massively under-price their advertising space? At least versus the rampant speculation that happened.
• jononor 9y ago
  Can't the people who bought the BAT resell it now?