I wonder, Giphy is far from technological advanced and can be copied by others easily. I know, you need the user base and so on but still, why should it be wort

I wonder, Giphy is far from technological advanced and can be copied by others easily. I know, you need the user base and so on but still, why should it be worth so much money? But it is not like you have a very personal engagement on the website and are unable to switch like you are on facebook when all your friends are there. Giphy is for me a bit like a URL-shortener service, if something better pops up, a lot of people will switch.