I apreciate the fact that you clarified your point of view, I clearly misunderstood. A few things I would disagree regarding SMB's behaviour you describe (and

I apreciate the fact that you clarified your point of view, I clearly misunderstood. A few things I would disagree regarding SMB's behaviour you describe (and I know myself a few of those too). I believe they shouldn't try to play the same championship as Amazon alike behemoths. As you correctly said, they are usually short on margins and consequently marketing budget. Investing and trusting in marketing, event though not blindly, may not be the best move as they probably will never be able to compete with behemoths price/services. Which means you're already targeting a different market anyway. Great customer service and being experts in their field is where they should probably bet first in order to differenciate: Big corps don't have this. And they don't event care. This will most likely contribute to sustainable growth. This said, I think it's pretty clear now what I think about behemoths ;) (I liked the term) And I have nothing agains GA too. (Also, sorry for the delay on the reply)