On booking.com I take in consideration, in this order: user rating, location and features, pictures, price. The user rating is a hard filter (I don't even look

On booking.com I take in consideration, in this order: user rating, location and features, pictures, price. The user rating is a hard filter (I don't even look below 8.0), the location is a given, the features and photos depend on the hotel, not the agregator, and are much more than a JSON. For example, no Wi-fi or paid Wi-fi in Europe is a deal killer, not a bonus, while a good food selection and hospitable staff is attractive.