> Now we have the internet -- so it is easy and cheap for hotels to engage directly with many customers. It's really not. > Why should my local Hilton Garden

> Now we have the internet -- so it is easy and cheap for hotels to engage directly with many customers. It's really not. > Why should my local Hilton Garden Inn give 20% of the gross to Expedia? Because Expedia has the traffic to actually sell those hotels. Aggregators "are" the market.