It would be interesting to know their current churn rate. Every time there is a new update to the app, they force you to download it before allowing you access.

It would be interesting to know their current churn rate. Every time there is a new update to the app, they force you to download it before allowing you access. From a practical standpoint I've always assumed this lobs off large portions of their audience (it's a big download and isn't trivial). But if they are still gaining new users, perhaps that doesn't matter. Be interesting to know what that gain/loss math looks like.