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On the other hand, wouldn't it be hard to raise the price after grounding it low? What they're saying is "we're a luxury phone like iPhone."
by therealdrag0 9y ago
On the other hand, wouldn't it be hard to raise the price after grounding it low? What they're saying is "we're a luxury phone like iPhone."
- gallerdude 9y agoI mean, yeah, it's infinitely easier to lower a price than raise it, but at the same time if they announced it today with a killer price their marketing would have a lot more momentum. re: "we're a luxury phone like iPhone," this is a claim that they don't have the brand to attempt. Sure, the co-creator of Android is nice, but I doubt anyone will be compelled by it. Building a top of the line brand takes years of cultivation and careful adjustment. Essential has to prove itself before it can just 'be luxury'.