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I do think pricing is the biggest problem here. Android phones have been flourishing recently because of cut prices (see: Moto G, OnePlus). There's a LOT of go
by gallerdude 9y ago
I do think pricing is the biggest problem here. Android phones have been flourishing recently because of cut prices (see: Moto G, OnePlus).
There's a LOT of good options for high end Android phones, and even if you manage to take 2nd or 3rd place, you won't remotely get half or a third of the profits.
They're getting too greedy too early. You have to earn the public's trust before you jump in with a $700 device.
- therealdrag0 9y agoOn the other hand, wouldn't it be hard to raise the price after grounding it low? What they're saying is "we're a luxury phone like iPhone."
- gallerdude 9y agoI mean, yeah, it's infinitely easier to lower a price than raise it, but at the same time if they announced it today with a killer price their marketing would have a lot more momentum. re: "we're a luxury phone like iPhone," this is a claim that they don't have the brand to attempt. Sure, the co-creator of Android is nice, but I doubt anyone will be compelled by it. Building a top of the line brand takes years of cultivation and careful adjustment. Essential has to prove itself before it can just 'be luxury'.