I don't think he did leave that out actually. In step 5, he says, "Explain that you’re very busy working with customers and improving your product, and that you

I don't think he did leave that out actually. In step 5, he says, "Explain that you’re very busy working with customers and improving your product, and that you can’t afford to distract the company without having at least a ballpark understanding of the offer." Did he have to spell it out further? Not to me