I have a small ecommerce site that has an ~1% conversion rate. If I'm reading your post correctly you have about a 1% user conversion rate, so I would say you'

I have a small ecommerce site that has an ~1% conversion rate. If I'm reading your post correctly you have about a 1% user conversion rate, so I would say you're average based on my dataset of 1 other site ;). You really don't know what your conversions are yet though. I'd say wait another week if you want to get an idea of your actual conversion rate, possibly much longer if you have a long sales cycle. My site tends to have a very short time-to-buy, so it's much easier to get an idea for these numbers.